Management

Impact of Social Media Marketing on Purchase Decisions of Gen-Z Consumers

Akash Jaiswal , Lecturer
Jaycees Senior Secondary School, Chatarkhar, Mungeli, C.G.
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VB-2026-0016 Vol. 15 | Issue 2 April 2026 Published: 28 Apr 2026
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Akash Jaiswal. (2026). Impact of Social Media Marketing on Purchase Decisions of Gen-Z Consumers. Vindhyan Bloom Research Journal, Vol. 15, Issue 2. https://doi.org/https://doi.org/ 10.5281/zenodo.19737528
Management
Date Received28 April 2026
Date Reviewed18 April 2026
Date Accepted22 April 2026
Date Published28 April 2026