Management

From Destination Branding to Strategic Regional Branding: Reframing Kumaun Beyond Tourism

Mr. Rohit Chaturvedi , Research Scholar
Department of Commerce, Kumaun University, Nainital
Co-Authors: Dr. Vijay Kumar
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VB-2026-07-02 Vol. 15 | Issue 4 July 2026 Published: 31 Jul 2026
Digital Object Identifier (DOI)
https://doi.org/10.5281/zenodo.21825390
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BibTeX
Mr. Rohit Chaturvedi. (2026). From Destination Branding to Strategic Regional Branding: Reframing Kumaun Beyond Tourism. Vindhyan Bloom Research Journal, Vol. 15, Issue 4. https://doi.org/10.5281/zenodo.21825390
Management
Date Reviewed12 June 2026
Date Accepted05 July 2026
Date Published31 July 2026