Challenges Ahead: A case study of Content Overload, Viewer Engagement, and OTT Platform Survival in India

Ruchita Shandilya , Associate Professor
SRGPGPI Gujrati Professional, Indore
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VB-2026-07-11 Vol. 15 | Issue 4 July 2026 Published: 31 Jul 2026
Digital Object Identifier (DOI)
https://doi.org/10.5281/zenodo.21892128
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BibTeX
Ruchita Shandilya. (2026). Challenges Ahead: A case study of Content Overload, Viewer Engagement, and OTT Platform Survival in India. Vindhyan Bloom Research Journal, Vol. 15, Issue 4. https://doi.org/10.5281/zenodo.21892128
Date Reviewed10 July 2026
Date Accepted14 July 2026
Date Published31 July 2026